The latest US tariffs, imposed by President Trump, are wreaking havoc on the global sportswear industry, hitting major brands like Nike, Adidas, and Puma hard. With steep tariffs targeting critical Asian manufacturing hubs—such as Vietnam, Cambodia, Bangladesh, and Indonesia—companies are facing skyrocketing production costs. Nike, which relies heavily on Vietnam for its footwear and apparel production, is seeing its stock prices drop significantly. Adidas and Puma, also dependent on these regions, are in the same precarious position. As supply chains crumble, the consequences extend far beyond these companies, affecting retailers and other industries worldwide. The global economic landscape is shaken, with inflation looming large, consumer prices set to rise, and economic uncertainty growing. The sportswear giants are scrambling to adapt, but with limited options, the crisis continues to deepen, threatening their survival and potentially reshaping the industry.
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